Clipper P&L
Share mode
$27
3.00%
Auto: $0–$27 band (2–5%)
0.10%
Benchmark: TikTok 0.05–0.50%, Reels 0.10–0.60% (cold organic)
5.0%
Gross revenue
$810
True net profit
-$4,263
Net before agency
-$4,263
Agency profit share
$0
Total op costs
$5,073
Profit margin
-526.3%
ROAS
0.16
Sales / month
30
Views / sale
33,333
Traffic cost
$5,000
RPM ($/1k views)
$0.81
Funnel — how sales are calculated
Monthly views
1,000,000
$5,000 ÷ $5 CPM × 1,000
→
Bio clicks
1,000
views × 0.1% view→click
→
Sales
30.00
bio clicks × 3% click→sale
→
Gross revenue
$810
sales × $27 price
Sales are shown to 2 decimals here to make the math transparent — a fractional sale means, on average, that many sales per month at the given conversion rates. The headline card rounds to a whole number.
Break-even curve
No break-even in range